Privacy

1) Overview and Scope
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Website, interact with our content, or submit a request to be connected with contractors. This Policy is tailored for a presell / lead generation experience and addresses cookies and analytics (including GA4). It applies to information collected online through the Website and any related pages we operate.
 
By using the Website, you consent to the practices described in this Policy.
2) What We Collect
We aim to keep data collection minimal and relevant to lead generation:
 
2.1 Information You Provide (Typical Examples):
  • Contact and project details: name, phone number, email, city/region, and high-level project descriptions or selections (e.g., bathroom remodel type).
  • Communications: your messages and preferences when you interact with us.
 
2.2 Information Collected Automatically:
  • Usage and device data: IP address, device identifiers, browser type/version, operating system, language settings, pages viewed, referring/exit pages, timestamps, and clickstream data.
  • Cookies and similar technologies: we use first-party cookies and third-party cookies/pixels (including Google Analytics 4) to understand traffic patterns, measure campaign performance, and improve the presell experience. We may also use advertising or affiliate pixels to attribute leads and measure outcomes.
  • Approximate location: derived from IP address for regional matching (e.g., to surface a contractor near you).
 
2.3 What We Do Not Intentionally Collect on This Page:
  • Government IDs, financial account numbers, or highly sensitive personal data. The presell form is designed to capture basic contact and project information only. If a Partner later requires additional information, that collection occurs directly with the Partner under their privacy practices.
3) How We Use Information
We use information to:
 
  • Provide and improve the Website’s functionality and user experience;
  • Match and connect you with Partners who may offer quotes or services;
  • Communicate with you about your request, including follow-ups, scheduling, or related offers;
  • Analyze site performance and measure marketing effectiveness (e.g., GA4 reporting, conversion tracking, A/B testing, attribution);
  • Personalize content or forms to make them more relevant to your location or project;
  • Prevent fraud and maintain security, including detecting unusual traffic or abuse;
  • Comply with legal obligations and enforce our Terms.
4) Cookies, Analytics (GA4), and Advertising Technologies
4.1 Cookies and Pixels. Cookies are small files stored on your device that help operate the site and measure performance. Pixels and tags are snippets used to record events (like page views and button clicks).
4.2 Google Analytics 4 (GA4). We use GA4 to collect aggregated insights on traffic and behaviour. GA4 may receive information such as your IP address and device data; GA4 reports are provided to us in aggregate and do not identify you by name. You can manage cookies via your browser settings; disabling certain cookies may impact site functionality.
4.3 Advertising/Attribution. We may use ad pixels or affiliate tracking to understand whether a marketing campaign resulted in a lead and to allocate compensation accordingly.
4.4 Your Choices. Most browsers let you block or delete cookies. You can also explore platform-specific opt-outs for interest-based advertising. Some features may not function if cookies are disabled.
5) Sharing and Disclosure
We disclose information in the following situations:
 
  • With Partners (Contractors/Service Providers): If you submit a quote request, we share the information necessary for a Partner to contact you, assess your project, and provide an estimate. Partners will process your data under their privacy policies.
  • With Service Providers: We use vendors that help us host the Website, process analytics (e.g., GA4), detect fraud, and measure campaigns. These providers must use your information only to perform services for us and must safeguard it appropriately.
  • With Advertising/Attribution Partners: Limited data may be shared to measure and attribute leads, impressions, or conversions.
  • For Legal and Safety Reasons: We may disclose information if required by law, regulation, subpoena, or court order; to enforce our Terms; or to protect our rights, users, or the public.
  • Business Transfers: If we undergo a merger, acquisition, restructuring, or asset sale, information may be transferred as part of that transaction, subject to continued protections consistent with this Policy.
We do not sell personal information for money. We may, however, share limited data with marketing and attribution partners for lead generation purposes, which can be considered “sharing” under some privacy regimes. See Section 9 (Your Rights and Choices) for opt-out options.
6) Data Security
We implement administrative, technical, and organizational measures designed to protect information against unauthorized access, use, alteration, or disclosure. While no website can guarantee absolute security, we maintain controls appropriate to the nature of the data processed on this presell page.
7) Data Retention
We retain information for as long as necessary to fulfill the purposes outlined in this Policy (for example, to process your request, maintain records of marketing performance, or meet legal obligations). Retention periods may vary based on the nature of the data, legal requirements, and business needs.
8) Children’s Privacy
The Website is intended for adults (18+). We do not knowingly collect information from minors. If you believe a minor has submitted information, please reach out via the contact section of the website so we can take appropriate action.
9) Your Rights and Choices
Depending on your location and applicable law (including Canada’s privacy framework), you may have rights to:
 
  • Access the personal information we hold about you;
  • Correct inaccurate or incomplete information;
  • Delete information, subject to legal or operational retention needs;
  • Object to or restrict certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of marketing communications at any time by using provided mechanisms (e.g., unsubscribe links or instructions) or by contacting us via the contact section of the website;
  • Manage cookies via browser settings and, where available, site-level controls.
If you exercise rights that require us to verify your identity, we may request reasonable information to confirm your request.
10) International Considerations
Our service providers or Partners may be located in jurisdictions outside your province or country. By using the Website or requesting a quote, you consent to the transfer of your information to such jurisdictions, where privacy laws may differ from those in your home region. We take steps designed to ensure appropriate protections are in place when information is transferred.
11) Links to Third-Party Sites
The Website may link to websites or services operated by third parties (including Partners and advertisers). We are not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy notices before providing information.
12) Changes to This Policy
We may update this Policy to reflect operational, legal, or regulatory changes. If changes are material, we will take reasonable steps to provide a more prominent notice. Your continued use of the Website after changes are posted signifies your acceptance of the updated Policy.
13) Contact
For privacy inquiries, requests, or complaints, please visit the contact section of the website.